JOURNAL — Pre-order RSS

Three fabrics, three ways to wear a shirt when the temperature drops. We'll help you choose between Ralph, Hugh, and Mel—now available for pre-order.

Candiani denim, 13 oz, made by Lamosa in Portugal — learn how to wash, dry, and care for your Elvis forlife jeans so they’ll last season after season.

Jeans, T-shirts, shirts: an update on all current forlife pre-orders and their delivery dates, so you can start the school year still tanned and already well-dressed.

Since forlife was founded, pre-orders have been at the heart of our business model. But this model has evolved over time, shaped by manufacturing constraints and real-world experience. Here’s why, and how it works today.