Since forlife was founded, pre-orders have been at the heart of our business model. But this model has evolved over time, shaped by manufacturing constraints and real-world experience. Here’s why, and how it works today.
It's official: SHEIN has just opened a pop-up shop at BHV. Yes, SHEIN. The king of fast fashion—clothes made on the other side of the world, delivered in 24 hours, and worn… sometimes for even less time than that.
At forlife, we’ve always been obsessed with one idea: creating timeless, well-made basics produced responsibly. No giant logos, no gimmicks. Just the essentials: beautiful fabric, a flattering fit, and a garment you’ll keep for years. So, naturally, the Crew T-shirt didn’t really fit into that philosophy. We remember very well the moment we received the first prototypes—a T-shirt with a large “forlife crew” print on the back.Over the heart, a woven label reading: “forlife, sustainable basics since 2018.” And in the lower left corner, a special tag: “member of the forlife family,” with a line for writing—with a pen...
Why Marlon Is (Objectively) the Best T-Shirt on the Market At forlife, we never launch a product by chance. Marlon is the result of several years of research, dozens of prototypes, testing, customer feedback, adjustments, and above all, one obsession: creating an iconic T-shirt. A Perfect Fit—Not Too Baggy, Not Too Tight. Marlon was designed to flatter every body type. It hangs cleanly, the collar doesn’t pucker, and the sleeves end right where they should. In short, it’s a T-shirt that simply makes a statement. A four-season fabric Made from 240 g/m² of organic cotton, Marlon is thicker than average. It doesn’t lose its shape, doesn’t twist, and can...
