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John, the denim shirt

  We know you're waiting impatiently for our very first pair of jeans: just a little more patience! In the meantime, we're tackling another piece from the same family: the denim shirt. A must-have in the men's wardrobe, a piece of character that will develop a patina over time and bring a plus to your outfits! We present you our interpretation of this iconic shirt: John, the denim shirt. While some of you have just received their Serge chambray shirt, you are probably wondering: what is the difference between John and Serge? John comes from Nîmes, and Serge from Cambrai. While these 2 fabrics may look similar visually, denim has the...

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POPOLOPOPO POLO

You already know our Marlon and Don T-shirts or our Henley Rocky, the summer essentials! And as you were all waiting for, we have just added to the collection a new must-have that was missing from our summer wardrobe: the polo shirt! Richie, the jersey polo shirt Richie, is a jersey polo shirt that will accompany you all year long! Our reinterpretation of this iconic shirt in a jersey fabric, more casual and less formal than its classic cotton pique version. Available in 2 versions: short sleeves and long sleeves, so you can wear it all year round! But first of all, let us tell you its history The polo shirt arrived in France, capital of fashion, in the 20th century... on the courts...

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The summer will be short!

Last winter, many of you were seduced by our Charles corduroy trousers. This summer, you'll love its little brother, the Stuart shorts! A short version of our corduroy trousers.

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THE FORLIFE PRIZE: WE TELL YOU EVERYTHING!

On the occasion of the first stock sale* of the year, our stock prices are changing. From now on, a pre-order price will be 15 to 20% cheaper than a stock price*. Why are we doing this? How are our prices calculated? We explain to you in all transparency the composition and the calculation of our prices and margins.

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The return of the summer shirt (only better!)

Last year, we offered you a first version of our summer shirt: ALAN. According to your feedback, you found it: "too loose", "not fitted enough for my taste". We heard you: this year, we worked on a new version of our summer shirt with a more fitted cut 😉 Here is Andrew the summer shirt

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