Because we know that you are super organised and forward-thinking, we have thought of you to prepare for the new school year with a new addition to the shirt family: we present you with

Hugh, the brushed cotton oxford shirt.

After the success of our Ralph shirts, we wanted to revisit our iconic oxford shirt in a new flannel-like fabric: a brushed cotton with an ultra-soft finish and a peach-skin feel.

What is brushed cotton?

Brushed cotton is a cotton that has been brushed on one side to give a soft, felted feel and to help retain heat. For our Hugh shirts, the cotton is brushed only on the outside, the fabric is soft and the weight is light (150g/m2) so that it can be worn all year round next to the skin or as an overshirt.

100% GOTS organic cotton made-to-measure fabric

The fabric for our Hugh shirts was developed especially for us! We were looking for a beautiful brushed cotton AND organic oxford fabric but our partner Somelos didn't offer it yet. So they created it for us and for your pleasure!

The perfect fit

The cut is the same as for our Ralph shirts: a casual cut, fitted but comfortable, simple to wear on any occasion and easy to match.

The details that make a difference

Our product team has worked on the finishing touches to bring more sophistication to this iconic piece: button down collar, reinforcement swirls, and real mother of pearl buttons. And always with or without a pocket, it's your choice!

As with all our shirts, our Hugh shirts are pre-washed to ensure that the material and colour remain stable and last even longer!

2 new colours

Our shirts will be available in 5 colours: sky blue, blue and white stripes like our Ralph shirts, and for the occasion in 2 new colours specially developed for this product: a navy blue and a forest green.

No overproduction and always at the right price!

Because we don't change a winning team, we work with the same trusted workshops as for our Ralph and Alan shirts: the Hugh shirts are woven in Portugal in the Somelos workshops and made at Brunex, our partner workshop specialising in shirt making .

Our Hugh shirts are produced just for you in pre-order and at the fair price of 69 euros! 

What size should I take?

We advise you to take your usual size, and if you already have our Ralph shirts you can take the same size. To help you, you will find our size guide ihere

If you want to see them in real life, our Hugh shirts are already available for fitting at forlife at 14 rue Froissart Paris 3rd!

Pauline and her team are of course at your disposal to advise you:

📩 Par e-mail: [email protected]

📞 By phone and whatsapp: +336 52 17 77 89

IN SUMMARY Why adopt it?

Its softness, its lightness, its simple style to wear to be at the top in the fall! And above all, a pre-order production and a price that is always right!

Would you like to know more?

So see you on Friday 11 June at 10am for the pre-order launch!

(there will be early bird rates for the first ones!)