Hello everyone!
Before talking about this new development, we would like to tell you that we are working hard on the next forlife products. But as you know, we're demanding and we're waiting for top products before we launch. For the time being and in full transparency :
- we'll be getting a V2 of our chukka and chelsea boots prototypes.
- we received a V1 of the prototypes of our thick t-shirt and organic cotton sweatshirt.
- we received a first proto of a sublime pair of gloves for the winter.
- we have received the first prototypes of our premium chinos in organic cotton.
- we are waiting for the final proto of a Japanese cotton shirt that we have been testing for several years!
- we have received some superb prototypes of woollen jackets and coats...
- and we are eagerly awaiting the first prototypes of Duncan wool sweaters...
Needless to say, we are very excited about these products. We hope you are too!
That being said, let's get back to the matter at hand...
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As usual, here's a little history!
Cousin Hub' in white shirt
The white shirt started its career as underwear throughout the Middle Ages, then changed and diversified. From the 15th century the collar appeared, between the 16th and 18th centuries finer and nobler fabrics were used. Quite quickly the shirt lost its underwear status!
Since the 19th century the white shirt has become a mark of social distinction. White being the dirtiest colour, it requires regular washing reserved for the wealthiest.
Today the white shirt is one of the must-haves of the wardrobe! It allows to complete a very dressy suit for a special occasion, or during the week at the office for the most corporate. Our friends the chic bobos will wear it with jeans.
In short, it's a must-have!
Bond, James Bond
At forlife. we've cut through the clutter to bring you the 2 easiest to wear and most effective in style! To complete the offer we will also offer a denim shirt with French collar.
The first version will have a French collar with a button placket to give it a more casual style, to be worn with or without a tie.
The second one will have an Italian collar, called "cut away", no button placket. It is worn with a tie for a James Bond look.
We'll give you more details as soon as we have completed the first prototypes.
The white shirt is a very simple looking garment, but it's the details that will brighten up your look!
Michael Douglas on Wall Street
We therefore pay all our attention to the choice of material. After having made a good benchmark, we decided to go directly to the specialist since the 18th century who is the reference for poplin fabrics in all the greatest tailors.
We will opt for mother-of-pearl buttons. Then the main part of the work will be about the cut and the proportions in the details of the collar, the sleeves, the button placket, ...
As far as tailoring is concerned, we are going to work with the oldest shirt making workshop in Portugal, which works for big houses! We went there several times and met Joao Paulo, the grandson of the designer who knows what he is talking about.
Joao Paulo, Séverin and Lucas
The white shirt is worn every day. So you need a shirt that is as durable as it is elegant! Looking for a white shirt seems simple, but you often find shirts that are too shiny, too transparent, itchy, not well cut...
So our idea is to solve this problem for life!
If you have any recommendations to make, please do not hesitate to leave a comment, we will pay attention to it.
See you soon,
Séverin, Lucas and the Team
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