Last Friday, we launched a revamped version of our Marlon T-shirt.
It features the same iconic cut, but with one major new feature: a subtle wash, crafted with meticulous attention to detail.
A few days later: over 500 pre-orders. It’s a launch we won’t soon forget.
Here's how we got there.
💡 1. Build on what works
Marlon has been a classic at forlife since 2019.
We’ve sold thousands of them.
Why? Because you were immediately drawn to its design, its simplicity, and its durability.
But we wanted to give it a new dimension.
Something familiar, but with a twist.
🧵 2. Dozens of prototypes for a single rendering
We wanted a faded look. Yes, but not just any faded look.
We explored dozens of options.
We experimented with colors, washes, and finishes.
Too faded? It looked cheap.
Not faded enough? It was pointless.
We had to find the right balance.
And we found it: a weathered, slightly textured finish with real character—yet still timeless.
🎯 3. A pre-order with real stakes
We launched this new product for pre-order at €29 for 3 hours, then at €39.
And it took off right away.
You were there from the very first minutes.
You shared, commented,and ordered.
The result: 500 units sold in just a few days.
Thank you. Really.
⏳ 4. What now?
Pre-orders will remain open for a few more days.
After that, the T-shirt will be available in stock… but for €49.
Now is the perfect time to take advantage of this offer, check out the new fit, or mix up the colors if you already have a Marlon at home.
Leave a comment